The “Product Pusher” Trap
By Kelly Riggs | Sales + Leadership
One of the key challenges in moving to the Top 5% of the sales world is breaking through the “Product Pusher” trap. You know you’re in that trap when you frequently compete on price; or you routinely submit proposals that don’t get responses; or lots of sales calls end with you leaving (or sending) a business card and a brochure.
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