Apr 25

3 Reasons Customers Don’t Care About Your Product

By Kelly Riggs | Sales + Leadership

The average salesperson is completely enamored with his/her product. That must be fairly obvious to customers, who are consistently inundated with feature-dump, product-focused sales presentations that provide little in the way of differentiation and create even less interest. On the other hand, what you may be missing is there are least three things that your customer cares about WAY more than they care about your product.

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Mar 14

The Sad State of Sales Training

By Kelly Riggs | Sales + Leadership

The vast majority of sales training is incredibly ineffective. Not because much of what is claimed to be “sales” training is actually just “product” training. Not at all. Instead, just looking at actual sales training – that is, training designed to improve selling skills – the evidence is clear. It is enormously ineffective. That’s not only my opinion based on 25 years of observation, it is consistent with extensive research on the effectiveness of salespeople.

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Mar 09

The Unpopular Road to Top Sales Performance

By Kelly Riggs | Sales + Leadership

The truth is that practice is incredibly important to performance. In fact, I would ask you to name one skill of any consequence that does NOT require practice to excel at that skill. Anything? Of course not. You cannot perfect any skill unless, and until, you practice. Which means that your employees are practicing to improve their skills, or YOU (the manager) are guilty of the ultimate performance killer – no practice.

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Feb 21

The Leadership Value of Clarity

By Kelly Riggs | Sales + Leadership

One of the most powerful things you can do to start down the path towards effective leadership is to create clarity for your team. Why? Because people will never run their best race (or do their best work) if they don’t know where the finish line is. Teams will never perform at optimum level without mission clarity, role clarity, and measurable objectives. Here is how one very effective leader created that clarity for his new team members.

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