By Kelly Riggs | Sales + Leadership
Why Are You Asking the Prospect to Get Married on the First Date? Untrained salespeople are incredibly predictable. Example: SalesPerson bumps into a prospect. They mention a need. What does SalesPerson do? They go immediately into a product demo. More to the point, that prospect might simply express a vague interest in the company (“So, […]
Continue readingBy Kelly Riggs | Sales + Leadership
Immutable means “not subject to change,” which means that results have always been, and will always be, the barometer of success in business. Not those things you intended to do, or hoped to do, but what you actually accomplished. Those results may not be only financial, of course, but the principle holds. Success in not promises of performance. Not excuses for a lack of performance. It is performance. Period. The problem is that so many salespeople want to reinvent reality.
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By Kelly Riggs | Sales + Leadership
A strange, but true, fact in selling is that customers will often tolerate less-than-ideal performance from an entrenched competitor simply because of the hassles associated with changing suppliers. Make no mistake, most people do not like change. In fact, until a prospect is convinced that the benefits of making a change outweighs the problems associated with it, a sale will almost never happen. The critical aspect of convincing a prospect to change hinges upon your ability to build credibility. Without credibility, trust will not follow, and a prospect will not even remotely consider a change until and unless they trust you.
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By Kelly Riggs | Sales + Leadership
The reality is that most sales presentations are boring, lifeless, and completely unpersuasive. Worse, if you use PowerPoint to enhance your presentation, the odds of it being forgettable increase exponentially. PowerPoint is typically used as a one-sided, sit-and-take-notes, no-comments-allowed, listen-while-I-read-my-slides tool. Your sales presentation, on the other hand, should be an engaging, create-a-productive-dialogue, prospect engagement tool
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