By Kelly Riggs | Sales + Leadership
The odds are really good that many of your salespeople are ineffective in presenting a product or service solution to your customers. But you probably have no idea just how bad. They keep telling you it’s the customer, or the marketplace, or your prices are too high, or the leads suck or some such nonsense, and the reality is they simply aren’t very good.
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By Kelly Riggs | Sales + Leadership
The reality is that most sales presentations are boring, lifeless, and completely unpersuasive. Worse, if you use PowerPoint to enhance your presentation, the odds of it being forgettable increase exponentially. PowerPoint is typically used as a one-sided, sit-and-take-notes, no-comments-allowed, listen-while-I-read-my-slides tool. Your sales presentation, on the other hand, should be an engaging, create-a-productive-dialogue, prospect engagement tool
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