Tag Archives for " Cold calling "

The (Senseless) Debate Surrounding Cold-Calling, Social Selling, and Email

By Kelly Riggs | Sales + Leadership

For the past few months, social channels have been lit up like Times Square, engaged in a mind-numbing debate about the “best” tools to use in creating sales opportunities. In a nutshell, the debate is this: “Which method works best in producing sales opportunities—cold-calling, email, or social selling?” The problem with these kinds of debates is that it contains no scientific rigor whatsoever, but every voice seems willing to tell the world they are ABSOLUTELY right. Well, right at that given moment anyway, since a few experts seemed to have changed their opinions recently.

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Social Cold Calling: The New Scourge of Selling

By Kelly Riggs | Sales + Leadership

People misuse social media and create a bad impression of the tool. Eventually, its users (like the individual above) will take on the same negative perceptions common to a used-car salesman. But, used effectively, the real value of social is two things: 1) the ability to engage with a specific target audience, and 2) the ability to create credibility with that audience distributing world-class content.

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