By Kelly Riggs | Sales + Leadership
Why Are You Asking the Prospect to Get Married on the First Date? Untrained salespeople are incredibly predictable. Example: SalesPerson bumps into a prospect. They mention a need. What does SalesPerson do? They go immediately into a product demo. More to the point, that prospect might simply express a vague interest in the company (“So, […]
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By Kelly Riggs | Sales + Leadership
A strange, but true, fact in selling is that customers will often tolerate less-than-ideal performance from an entrenched competitor simply because of the hassles associated with changing suppliers. Make no mistake, most people do not like change. In fact, until a prospect is convinced that the benefits of making a change outweighs the problems associated with it, a sale will almost never happen. The critical aspect of convincing a prospect to change hinges upon your ability to build credibility. Without credibility, trust will not follow, and a prospect will not even remotely consider a change until and unless they trust you.
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By Kelly Riggs | Sales + Leadership
In many cases, a sales manager will simply decide that a salesperson just isn’t a “born salesperson” and start looking for a replacement. The challenge is correlating random data to sales performance, and I’ve seen sales managers with dozens of reports at their fingertips fail to understand the specific challenges for any particular salesperson, although they think they can.
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By Kelly Riggs | Sales + Leadership
The reality is that most sales presentations are boring, lifeless, and completely unpersuasive. Worse, if you use PowerPoint to enhance your presentation, the odds of it being forgettable increase exponentially. PowerPoint is typically used as a one-sided, sit-and-take-notes, no-comments-allowed, listen-while-I-read-my-slides tool. Your sales presentation, on the other hand, should be an engaging, create-a-productive-dialogue, prospect engagement tool
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