Monthly Archives: December 2015

Effective Leadership in 4 Classic Quotes

By Kelly Riggs | Sales + Leadership

One of the common mistakes of leadership is the failure to adequately define expectations, at the corporate level or for individual departments or employees. By failing to set the bar, and to set it high, companies often wallow in mediocrity.

But don’t get fooled: simply creating a “high expectation” is worthless in a vacuum. The mission must be clear, the processes must be clearly defined, and good habits must be created through extensive training. If those things are in place, high achievement is far more likely.

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Social Cold Calling: The New Scourge of Selling

By Kelly Riggs | Sales + Leadership

People misuse social media and create a bad impression of the tool. Eventually, its users (like the individual above) will take on the same negative perceptions common to a used-car salesman. But, used effectively, the real value of social is two things: 1) the ability to engage with a specific target audience, and 2) the ability to create credibility with that audience distributing world-class content.

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