Social Selling: The Sleight of Hand Continues
By Kelly Riggs | Sales + Leadership
“Social selling” programs don’t actually teach someone how to SELL more effectively, they teach how to use social media TOOLS more effectively – software, webinars, video, etc. The programs revolve mostly around social selling funnels, email hacks, video tools and content, and other tips and tricks that you can execute in your pajamas in mere hours per week. The problem is social media isn’t actually selling; it’s more like marketing—the creation of awareness and interest in order to build credibility that leads to a relationship.
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