The (Senseless) Debate Surrounding Cold-Calling, Social Selling, and Email
By Kelly Riggs | Sales + Leadership
For the past few months, social channels have been lit up like Times Square, engaged in a mind-numbing debate about the “best” tools to use in creating sales opportunities. In a nutshell, the debate is this: “Which method works best in producing sales opportunities—cold-calling, email, or social selling?” The problem with these kinds of debates is that it contains no scientific rigor whatsoever, but every voice seems willing to tell the world they are ABSOLUTELY right. Well, right at that given moment anyway, since a few experts seemed to have changed their opinions recently.
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