Value Archives - Business LockerRoom

Tag Archives for " Value "

Apr 25

3 Reasons Customers Don’t Care About Your Product

By Kelly Riggs | Sales + Leadership

The average salesperson is completely enamored with his/her product. That must be fairly obvious to customers, who are consistently inundated with feature-dump, product-focused sales presentations that provide little in the way of differentiation and create even less interest. On the other hand, what you may be missing is there are least three things that your customer cares about WAY more than they care about your product.

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Aug 25

The “Product Pusher” Trap

By Kelly Riggs | Sales + Leadership

One of the key challenges in moving to the Top 5% of the sales world is breaking through the “Product Pusher” trap. You know you’re in that trap when you frequently compete on price; or you routinely submit proposals that don’t get responses; or lots of sales calls end with you leaving (or sending) a business card and a brochure.

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