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Tag Archives for " Metrics "

Feb 10

Misleading Sales Metrics and the Impact on Management

By Kelly Riggs | Sales + Leadership

In many cases, a sales manager will simply decide that a salesperson just isn’t a “born salesperson” and start looking for a replacement. The challenge is correlating random data to sales performance, and I’ve seen sales managers with dozens of reports at their fingertips fail to understand the specific challenges for any particular salesperson, although they think they can.

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Jan 05

Goal-Setting: A Number Is Not a Strategy

By Kelly Riggs | Sales + Leadership

Goal-setting gets a whole lot of attention this time of year. Personally and professionally: Companies create new revenue objectives; individuals resolve to lose weight. If nothing else, the New Year is a time to initiate change, raise the bar, create new challenges, make things happen. You get the idea. Companies decide they need to increase sales. Develop new marketing plans. Introduce new product lines. Open new locations. Individuals want to lose weight. Get in shape. Start a new hobby. Work on the house.

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