Today’s Short-Cut Culture and the Impact on Selling
By Kelly Riggs | Sales + Leadership
So, how many times do you hear salespeople say “selling is about relationships?” It’s absolutely true! Unless the sale is strictly transactional and highly commoditized, relationships are essential to success. Unfortunately, however, there are no short-cuts or “hacks” for building relationships, but that hasn’t stopped salespeople from trying to end-run the relationship side of selling.
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