A 12-Step Program for the Recovering Sales-Hater
By Kelly Riggs | Sales + Leadership
There are quite a few professions that have a complete aversion to the idea of selling.
Accountants, bankers, engineers, doctors – they generally don’t want to sell. They certainly don’t want to be called salespeople. In fact, they don’t even want their names in the same sentence with the word “selling.”
Let’s just call them what they are: Sales-Haters.
Unfortunately, in the very next breath these same professionals want to know how they can increase business, survive the economy, defeat the competition, and win more projects.
Seriously?
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