Great Salespeople Are Born. AND Trained.
By Kelly Riggs | Sales + Leadership
I think the idea of a “born salesperson” is exactly what keeps companies (or specific managers) from training their salespeople and improving performance. After all, if salespeople are “born” to be salespeople, and will be successful simply because they were born to that role, why would you need to train them? And that’s what people say: Salespeople are “born, not trained.” Which is the absolute worst excuse imaginable for failure: “S/he is just not a born salesperson.”
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