"Touch Point Marketing" (with Jeff Marcoux) | Business LockerRoom

BizLocker Radio

Episode No. 63

By Kelly Riggs | Biz LockerRoom Radio Show

Jul 25

“Touch Point Marketing”

with Jeff Marcoux, Microsoft CMO Lead

Jeff Marcoux, a CMO Lead with Microsoft and a Board member of the Internet Marketing Association, is our guest this week on #BizLockerRadio. We will discuss why every touch point matters with a customer and focus on specific ways to improve the “customer experience.”


CLICK HERE to Listen LIVE at 3:00 p.m. CST!  

And  listen to the PODCAST right here on Tuesday, July 28!!


Show No. 63:  Featuring Jeff Marcoux
Live Broadcast:  Monday, July 27, 2015 at 3:00 p.m. CST
Listen Live Here: VoiceAmerica Business
Subscribe to the Podcast:  iTunes  |  Stitcher

Marketing is often thought of in terms of promotion and advertising, but true marketing — including brand awareness and identity — is anything and anyone that impacts the customer experience. With that idea in mind, every customer “touch point” becomes an opportunity to positively impact awareness (and the brand) or to do it harm. Can’t wait to get Jeff’s perspectives!


Jeff Marcoux
About Jeff Marcoux: Jeff is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. Jeff comes from the marketing automation and consulting industry where he led the service, consulting, implementation, marketing, and sales engineering teams. He believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service.

Jeff is a marketing growth hacker, martech expert, and brings entrepreneurial innovation to a big tech world. He attended the University of Washington where he received his MBA in Leadership, a Certificate in Technology Entrepreneurship, and was a Board Fellow for Leadership Eastside.  Jeff currently sits on the board for the Internet Marketing Association (www.imanetwork.org), is a professor of marketing at UC Irvine’s extension program, and has received Congressional recognition for his work in the Internet Marketing Industry.

Website: Jeff on LinkedIn

Twitter: @jeffmarcoux


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About the Author

Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”