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with Joe Pulizzi
Joe Pulizzi joins me in the LockerRoom to talk about the “marketing of the future,” and to introduce his brand new book, “Content, Inc.” We will discuss the ins and outs and how-to’s of content marketing, and exactly how to use content to drive your business forward. Don’t miss it!!
If you want to learn about content marketing, why not start with the guy who created the topic? Joe is the guy who coined the phrase “content marketing,” and his new book details how you can use it effectively in your business.
“In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.”
This week, Miles joins me in the Xs & Os segment to talk about ways to increase your effectiveness in the field. Every week, it’s another great tool — and this week is no different! Make sure you follow Miles, The Web Tools Guy, at www.fillthefunnel.com!
About Joe Pulizzi:
Joe is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” .
Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”