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with Trish Bertuzzi
This week Trish Bertuzzi joins me on BizLocker Radio to discuss “sales development,” which combines data analysis tools, email nurturing and phone prospecting teams, what Bertuzzi calls the marriage of “technology, process and people.” Cold calling is dead, Trish says. Tune in to find out why!
“Sales development” is all about the front end of the sales process. “People have been using the term ‘sales development’ since the 1980s,” Trish says. “But only in the past four years or so has it become reality.” The methods and technology in this arena are changing rapidly. We’ll find out what’s working — and what’s not!
This week, Miles joins me in the Xs & Os segment to talk about ways to increase your effectiveness in the field. Every week, it’s another great tool — and this week we will discuss ToDoist.com. Make sure you follow Miles, The Web Tools Guy, at www.fillthefunnel.com!
About Trish Bertuzzi:
Trish is passionate about inside sales.
She often remarks how lucky she is to work with an amazing team at The Bridge Group, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, and metrics and measurement.
Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.
Through a combination of hard work and timing, Trish and her team’s research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.
Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”