"Master the Pitch" (with Oren Klaff) | Business LockerRoom


Episode No. 76

By Kelly Riggs | Biz LockerRoom Radio Show

Nov 05

“Master the Pitch”

with Oren Klaff

I am really excited to have Oren Klaff back in the LockerRoom to talk more about his book, “Pitch Anything.” If you’re in sales – in any capacity – you are going to take away something that will make a difference in the way you present your product or service. Don’t miss this show!!

Neuroeconomics? What? That’s right — neuroscience, psychology, and economics all play a critical role in your effectiveness in presenting your product or service. If you want to learn more about the psychology of selling, how people make decisions, and how you can use very specific techniques to change the way you are perceived as a salesperson, make sure you get a copy of “Pitch Anything.”

Show No. 76:  Featuring Oren Klaff
Live Broadcast:  Monday, November 9, 2015 at 3:00 p.m. CST
Listen Live Here: VoiceAmerica Business
Subscribe to the Podcast:  iTunes  |  Stitcher

Xs & Os (with Miles Austin)

This week, Miles joins me in the Xs & Os segment to talk about ways to increase your effectiveness in the field. Every week, it’s another great tool — and this week is no different! Make sure you follow Miles, The Web Tools Guy, at www.fillthefunnel.com!


Oren KlaffAbout Oren Klaff:

“Long before I had even $1 million to buy and sell deals with, before I hired cognitive scientists and neuroscientists to show me the foundations of human attention, and before I had $400M of deals under me, I was flying blind in the world of deal making.

I consulted every resource I could think of to find better ways to pitch a deal.

Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. This was my first exposure to a credible group of people studying the same thing as me – how the brain responds to financial offers. This was the first time I came to believe a unified algorithm for pitching could be developed and used.”

Website: pitchanything.com

Twitter: @pitchanything


About the Author

Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”