“Killer Content Marketing” (with Joe Pulizzi)

By Kelly Riggs | Biz LockerRoom Radio Show

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May 13
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“Killer Content Marketing”

with Joe Pulizzi

 

Joe Pulizzi from the Content Marketing Institute joins #BizLockerRadio to talk about content marketing, and to provide some insight into how to do it right and how to get started if you’re still sitting on the sidelines!

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster, and the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, He began using the term “content marketing” all the way back in 2001! Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine.

 

 

Show No. 55:  Featuring Joe Pulizzi
Live Broadcast: Monday, May 18, 2015 at 3:00 p.m. CST
(1:00 Pacific | 4:00 Eastern)
Listen Live Here: VoiceAmerica Business
Subscribe to the Podcast:  iTunes  |  Stitcher

 

Traditional marketing methods have been losing steam for quite a while. Print publishing companies have either adapted to online content marketing or vanished into irrelevance. If you’re not using content marketing as a branding and identity strategy, you’re falling further behind every day!

 


About Joe Pulizzi: 
Joe is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer.  You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” .

Websitejoepulizzi.com

Twitter: @joepulizzi

 

 

Xs & Os with Miles Austin

This week Miles (www.fillthefunnel.com) will tell you why you need to implement a “help desk” in your business. Think it’s too hard?? We’ll talk about Zendesk and how easy – and inexpensive – a professional help desk can be!

 

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About the Author

Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”

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