by Josh Miles
Let’s be honest. If your clients and prospects were 100% transparent with you, how might they describe your brand?
Cutting edge? Dynamic?
Out of date? Average? Forgettable?
What if your clients and prospects were to say your brand was truly AMAZING? What kind of impact would that have on your company?
I know, rebranding sounds really difficult. Heck, it may even feel completely out of reach.
Fear not, dear reader. We can do this… Together.
Over the past thirteen years, we’ve helped hundreds of clients improve their brand, website, and overall marketing through our proprietary branding process called Bold Brand.
Over the next 12 months, we’ll discuss the most essential Bold Brand strategies and tactics that you should follow to refresh and re-energize your brand, and your business.
We’ll explore each of the following topics in further depth, and challenge you with a few homework assignments. As you work alongside of us, you’ll start to see growth and improvement across each of these tactics:
January: The 12-Month Challenge
February: Positioning – Who are you, what do you do, and who is your audience
March: Brand Voice – Tone, headlines, and developing a point of view
April: Identity Part I – Logo design
May: Identity Part II – Visual identity, brand standards, and creating consistency
June: Digital Marketing Strategy
July: Websites, Blogs, and your Content Hub
August: Planning Content Marketing & Marketing Automation
September: Content Marketing – Who, what, and when
October: Email Marketing
November: Social Media Marketing
December: Year-end marketing review & goal setting for 2016
So here’s the challenge: follow along with this blog over the next 12 months and share your questions, challenges, and successes in the comments section.
Are you up for the challenge?
Let’s do this!
See you next month. And remember to share your questions, challenges, and successes in the comments below!
Josh Miles is a caffeine and Twitter addict, and the principal and founder of Miles Design. He was honored as one of Indianapolis Business Journal's 2013 40 Under 40. Josh is also the author of Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. His expertise is highly sought after by professional services firms from coast to coast.