Bold Branding (with Josh Miles) - Business LockerRoom

Bold Branding (with Josh Miles)

By Kelly Riggs | Biz LockerRoom Radio Show

Nov 26

Bold Branding (1)

Josh Miles joins me in the Business LockerRoom this week to discuss branding and marketing and talk about his book, “Bold Brand.” Digital media has dramatically changed the way companies should think about marketing and branding. Now brands whether they are new or well established in their markets/industries will be expected by the public and prospective clients to be presentable and most likely include a functioning website. This has potentially led to a rise in companies similar to Hooked Marketing among other businesses who potentially help design suitable brands for companies, to rise and become potentially more necessary for business. Other areas that have also become arguably more necessary for businesses are their overall brand management and image online. An agency like Func Media can help a company looking for a brand boost, managing digital strategy, social media, and web development in a creative and inventive way.

With marketing and branding carried out through interactive and shoppable content, it is easy to see how companies can reap the benefits of bold branding. Josh – an award-winning marketer and author – will share his expertise on how to navigate the changes companies should make when looking to refresh their image, how hiring a company like XCITE web design can help grow your online presence, and how to keep loyal customers through this process.

Josh Miles is the principal and founder of Miles Design, an Indianapolis-based, award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. Prior to starting Miles Design, Josh served as an art director and an adjunct faculty member for three different university-level graphic design programs.

Josh MilesMiles Design is the premier provider of branding, strategy, and design for professional services firms. We are passionate about building brands that deliver. Josh’s book, “Bold Brand,” covers the new rules for differentiating, branding, and marketing your professional services firm. This book was based on his proprietary branding process, designed to leverage the potential of an organization. The Bold Brand™ process uncovers the most compelling attributes of what you offer-and uniquely positions your brand for success.

Website: www.boldbrand.com

Corporate site: www.milesdesign.com

Twitter: @joshmiles @boldbrand

Josh Miles is a long-time member of AIGA, the professional association for design, having served three years as the Indianapolis chapter president. Josh is currently involved in the American Institute of Architects (AIA), the Society for Marketing Professional Services (SMPS), serves on the board of the Indianapolis chapter of the American Advertising Federation, and Rainmakers, a B2B professional networking organization. He has been featured in Canvas magazine, and recently won a national SMPS (Society for Marketing Professional Service) award. You can go HERE to read a review of Josh’s book, “Bold Brand.”

Show No. 33: Featuring Josh Miles
Live Broadcast: Monday, December 1, 2014 at 3:00 p.m. CST (1:00 Pacific | 4:00 Eastern)
Listen Live On: VoiceAmerica Business
Subscribe to the Podcast: iTunes | Stitcher

Xs & Os Segment (with Miles Austin)

This week, Miles (fillthefunnel.com) will discuss Amazon S3, an online file storage web service offered by Amazon Web Services. Why would your business need online file storage and the other services offered by Amazon S3? Join us for the answers!

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About the Author

Kelly Riggs is a business performance coach and founder of the Business LockerRoom. A former national Salesperson of the Year and serial entrepreneur, Kelly is a recognized thought leader in the areas of sales, management leadership, and strategic planning. He serves clients ranging from small, privately held companies to Fortune 500 firms. Kelly has written two books: “1-on-1 Management™: What Every Great Manager Knows That You Don’t” and “Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.”