All Posts by Josh Miles

TRAIN HARD. PLAY TO WIN.

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About the Author

Josh Miles is a caffeine and Twitter addict, and the principal and founder of Miles Design. He was honored as one of Indianapolis Business Journal's 2013 40 Under 40. Josh is also the author of Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. His expertise is highly sought after by professional services firms from coast to coast.

Dec 14

The Year-End Marketing Review

By Josh Miles | Guest Posts

If you’ve ever worked in a job without measurable goals, I’m sure you’re familiar with the frustrations of working towards vague and arbitrary metrics. To define success or failure, we need a clear vision of what we’re trying to achieve. Creating a compelling brand and marketing it, however, can be a squishy topic for most.

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Dec 07

How to Plug the Holes in Social Media Marketing

By Josh Miles | Guest Posts

Social media should be a place where you connect and chat with your clients, friends, and prospects. In addition, social media should help direct your friends, fans, and followers back to your website. Use these powerful social channels to funnel visitors into deeper interactions with your brand, not the other way around. That means, when you create a great piece of content, or want to share an exciting new project, use those social platforms to send visitors from social media to your website, not the other way around.

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Oct 29

Discover the Combustible Content Hidden in Your Organization (by Josh Miles)

By Josh Miles | Guest Posts

In many organizations, the marketers aren’t necessarily the subject matter experts. You may have a lot of subject-matter experts at your company, but they’re probably not actively contributing to marketing. So how can you get your marketing team to work with your experts effectively? Sounds great, but it’s tough to help them effectively contribute to your marketing efforts.

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Sep 02

Start Building Core Content for your Website and Email List (by Josh Miles)

By Josh Miles | Guest Posts

Welcome back to month eight of the Bold Brand Challenge. In our last article, we discussed how to make your brand a digital content hub. Next month we’ll get into the details of how to delegate topics, due dates, and authors, but today we’ll talk about the types of content you should start with, as well as how to plan and automate content that builds relationships with your prospects and drives sales opportunities.

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Jun 16

Build a Digital Marketing Strategy That Works!

By Josh Miles | Guest Posts

If you get the basics of digital marketing right, you will quickly separate your company from 95% of other businesses that simply chase the latest trends without any real objectives in mind. And of course, marketing is a much easier game if you know what you’re doing. So in the spirit of bringing someone in who really knows what they’re doing, this month you’ll be hearing from our Digital Marketing Strategist, Tim Hickle.

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