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Oct 26

Concerning the (Alleged) Death of the B2B Salesperson

By Kelly Riggs | Sales + Leadership

The basic premise of the idea that 1 million salespeople stand to lose their jobs because social is replacing them is this: If people know more, they can make decisions without help from some pesky, aggressive, obnoxious salesperson (Thank God!). But, while no one that I know of denies the power and usefulness of social media in the B2B landscape, to assert that social (and the Internet) will precipitate the loss of 1 million jobs in the next five years is nonsensical.

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