Regarding Your (Gross) Margins
By Kelly Riggs | Sales + Leadership
One of the most significant challenges that confront sales management is the salesperson that insists on cutting prices to gain business. Although salespeople have no shortage of excuses for taking a little off the top, it is my experience that this pervasive problem is almost always a sign of poor or undeveloped selling skills. To be clear, there are times when companies or salespeople should choose – strategically – to lower a price and, as a result, accept a smaller margin. But, while there can be good, rational reasons for cutting your price, the much more common scenario is that salespeople simply use a lower price to close a deal because they lack the skills to present and negotiate value.
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